Implementing 12twenty for Universities

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To best prepare you for a move to 12twenty or if you are preparing to start your onboarding, we wanted to introduce you to the 12twenty implementation process. 

Our 12twenty Implementation Team has years of experience creating curated implementation processes to guide teams through onboarding, change management, and reaching success. There are various steps and stages of the onboarding process based on the modules selected for your custom 12twenty site instance. Our goal is to provide you with a platform that acts as an extension of your office and team. Let's walk through the implementation and onboarding process together.



  1. 12twenty Implementation Example
  2. Project Timeline Example
  3. Getting Started - Kick Off
  4. Training Sessions
  5. Site Configuration
  6. Data Migration
  7. Launch



12twenty Implementation Example

Here is an example of what a 12twenty implementation could look like for your institution. Please note that not all 12twenty for University Partners purchase all modules for their platform. All implementations will differ and there may be fewer or different steps in the plan designed for you. 

Implementation Plan for Full Platform.png


12twenty Implementation Timeline Example

All 12twenty implementations can vary in project length, but here is an example timeline for a Career Center that is implementing all 12twenty modules in about 90 days:

Each week has a few essential tasks:

  1. Reviewing the training resources provided by your Implementation Manager ahead of your review and Q&A call
  2. Meeting with your Implementation Manager
  3. Configuring a module

Throughout the course of your onboarding, some tasks like data migration will continue through multiple weeks.


Getting Started

To start your implementation and onboarding, you will meet with your 12twenty Implementation Manager for a kick-off meeting. We recommend bringing any stakeholders, (future) power-users, and other important members of your team. 

During this meeting, your Implementation Manager will review:

  • The modules available for your 12twenty site
  • Implementation and onboarding timeline
  • Critical path
  • Additional questions
  • Selecting a site URL


After the Kick-off meeting, your Implementation Manager will provide you with:

  • Access to a shared folder
    • Recordings of review and Q&A calls with your Implementation Manager
    • Technical and branding documentation
  • Access to your Implementation Timeline
    • Resources
    • Training information
      • Links to schedule sessions with your Implementation Manager
      • Resources for training: articles, videos, and webinars
    • Task management
  • Information about your custom 12twenty for University site
    • Admin, Student, and Employer URLs
    • Login credentials
  • Data Migration information
    • Resources regarding migrating your data



Training Resources

Depending on the modules included in your custom site, there will be various resources and training sessions made available to your team. Each week, your team will review, read, or watch the training resources for the current section before meeting with your Implementation Manager. While each 12twenty Implementation can be different, a common Training Schedule could be the following:

Section 1: General Overview and Profiles
     - Students & Alumni Profiles
     - General Site Setup
     - Attributes & Picklists

Section 2: Outcomes and Data Analytics (ODA) + Employers and Contacts (ERM)
     - Outcome / Job Surveys
     - 12twenty Standard Reporting
          - MBA CSEA
          - ABA / NALP
          - NACE
     - Custom Reports & Dashboards
     - Employer (Company) Profiles and Directory
     - Contact (Recruiter) Profiles and Directory

Section 3: Job Postings, Appointments, + Events
     - Employer Users Accounts for Recruiters
     - Job Postings
          - Employer / Recruiter access to Job Postings
     - Appointment Blocks (Advisor Availability) and Appointments
     - Events & Job Fairs
          - Employer / Recruiter access to Events and Job Fairs

Section 4: Experiential Learning
   - Experiential Learning / Co-Ops / Pro Bono

Section 5: On-Campus Interviews / On-Campus Recruiting
     - Scheduling Employer Interviews
     - Interview Availability
     - Custom Scheduling

At the end of each section, you will meet with your Implementation Manager to review any questions about what you learned in the section, discuss configuration options, and more. Our goal after each call is to ensure your team has learned the basics and to be able to provide you with more details and context about each module. The 12twenty team is always happy to provide tips, tricks, guidance, and best practices for configuring and managing your platform. 


Site Configuration

Configuration of a 12twenty platform includes custom branding, custom attributes (fields), picklists (value lists), and skip-logic for the many 12twenty modules. These custom attributes and picklists will serve as the foundation of your platform. 

We strongly recommend configuring each module after completing each training section. Most 12twenty for University Partners choose to schedule about one meeting per week -- this allows for about 5 days to customize each module and is ample time. Your Implementation manager will help you through customization and provide guidance to ensure that your site's setup will collect the data necessary for reporting and your institutional requirements.

Modules that support customization:

  • Landing Page Dashboards
  • Student & Alumni Profiles
  • Outcome / Job Surveys
  • Job Postings
  • On-Campus Interviews
  • Events
  • Job Fairs
  • Experiential Learning


Data Migration

All 12twenty sites require a minimum set of data as well as any fields you determine will be required. Data requirements vary by record type. The most important records to upload in order to launch your platform are:

     - First Name
     - Last Name
     - Email Address
     - Graduation Year
     - Graduation Term
     - Program and/or Major

     - Company Name

     - First Name
     - Last Name
     - Email Address
     - Company Name

Please note: these requirements are the minimum required values. Some platforms have additional requirements based on reporting standards, University requirements, and more. 

The Data Upload Tool provided to all platforms allows all users (with the correct permission) to upload the records above.



Once you have completed your site configuration and data migration, the last step is launching your platform to your Students and Alumni -- your weeks of hard work have paid off! The Implementation Team is happy to provide and consult on launch strategy, best practices for outreach, and more.  


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