When a new employer is added to your platform, the automatic company branding feature uses 12twenty AI and a special data API to enrich employer profile data with the following profile fields for newly added employers, if they do not already exist:
- Logo
- Hero image
- Website
- Overview (i.e., Employer Description)
- Social media links
- Number of employees
How It Works
Logos and other company information will be automatically gathered when a new employer is added to the system, anywhere on the platform (e.g., an outcome, job posting or event with a new employer).
When this occurs, you will receive a notification within the "Employer Profile Sync Requests" section.
You'll know when an employer profile was synced via the automatic company branding feature when the requestor is "System Background Processor":
Approving or Declining
On the sync requests page, you'll see the "Employer" added to your site instance in the first column, and the "12twenty Network Employer" that is being proposed to sync to.
Select the "12twenty Network Employer" name to view the complete profile in a new tab.
Clicking "Approve" via the "check" icon will sync the company profile information you just viewed to the employer on your site instance. Alternatively, you can decline the sync request and no data will be synced.
Incorrect Matches
During our beta phase, the automatic company branding feature delivered over 98% accuracy in matching, so while the majority will match correctly, there can be instances of an incorrect match being suggested. This is especially true with company names that are generic or repeatedly used (e.g., "Premier Solutions" or "Alpha Consulting"). In cases like these, or if you're not quite sure if the match is correct after viewing the "12twenty Network Employer" profile page, we recommend that you decline the sync request.
Ready to Run on Auto-Pilot?
If you've been monitoring approvals and would like to auto-approve employer profile sync requests and disable the approval queue, please reach out to CustomerSuccess@12twenty.com and we will be happy to enable auto-approve for your site instance.