Overview & Benefits
Email Studio is a powerful, user-friendly email editor integrated directly into 12twenty, designed to simplify the process of creating visually appealing emails. This feature addresses the common challenge of designing professional-looking emails without needing extensive HTML or design knowledge.
Key benefits include:
- Easy-to-use drag-and-drop interface for email design.
- Ability to create and reuse email templates.
- Advanced design tools to personalize email content with merge tags and dynamic elements.
- Instant previews for desktop, mobile, and dark-mode viewing.
- Streamlined workflow directly within your existing email dialogue.
Configuration Requirements
- Email Studio is a paid add-on to your 12twenty Platform. Please contact CustomerSuccess@12twenty.com if you are interested in adding this feature.
- Users require appropriate permissions in order to access Email Studio:
- For Email Campaigns: Access through the Email Templates page.
- For bulk emailing students: Access via the Student Directory.
- For Employer Tracking: Access through the Contact Directory.
User Experience
Launching Email Studio
You can launch Email Studio directly when composing emails:
- Navigate to the email dialogue in the Student or Contact Directory.
- Toggle "Launch Email Studio" to open the Email Studio editor.
Designing Your Email
Within the Email Studio editor, you can:
- Start from scratch, using a blank template for complete customization.
- Use your own saved templates for consistency and efficiency.
- Select from professionally designed templates to quickly create visually appealing emails.
Steps to build your email:
1. Choose your preferred template method:
- New Template: Start fresh.
- My Templates: Reuse your previously saved designs.
- Template Library: Access pre-designed email layouts.
2. Edit your email content using the intuitive drag-and-drop interface.
3. Preview your email in desktop, mobile, and dark modes to ensure it looks great across all platforms.
4. Add merge tags to personalize your emails dynamically.
Editing an Image
Edit any image you see within Email Studio (e.g., crop, resize, etc.) by following these steps:
- Select the image
- Select "Apply effects"
Saving and Editing Your Email
Once you’re satisfied with your design:
- Save your changes by clicking Save in the Email Studio modal. Alternatively you can select "Actions" > "Save as template" to save it for use at a later time.
- Upon saving, your designed email appears as an HTML preview in the main email dialogue. Please note that the email is not editable in this state; in order to edit an email that you have created in Email Studio, simply select "Launch Email Studio" once more.
FAQs
Can I edit an email after scheduling it using Email Studio?
Yes, scheduled emails can be edited, but it’s important to preview changes carefully, as editing can affect the email’s formatting.
How can I save a design to reuse later?
Use the “Save as Template” option within Email Studio to name and store your designs for quick access in future emails.
Can we use raw HTML in Email Studio?
Yes! Simply launch Email Studio and select the option to start "From scratch." Then drag the "HTML" block from the editor and paste your HTML.
Can we import custom fonts?
Yes, but you must import your own HTML (which email studio supports), however popular email clients (like Outlook or Apple Mail) will only render web-safe fonts unless the custom font is installed on the user’s system, so it is not an industry best practice to use a custom font in emails for compatibility reasons
Is Email Studio available to all user types?
Only admin users and those granted specific permissions listed above can access Email Studio features.
Can I export email recipient lists after using Email Studio?
Yes, recipient lists can be exported directly from the Email Activity page, including details like name, email, subject, and engagement metrics.
How does Email Studio comply with accessibility?
Email Studio generates clean, semantic HTML with accessibility in mind. It embeds best practices automatically—like ALT text for images and proper semantic headings (H1, H2, H3)—to enable more inclusive content. If you have any specific questions about the output, please reach out to support@12twenty.com
What happens if an email link has Target: None, and why is this the default?
Links will always open in a new tab regardless of how this value is set- Gmail, Outlook, and most other email clients ignore it and decide how to open links (new tab, same tab, or external browser). HTML in these platforms is sanitized and rewritten before displaying.
How should I test email links?
Always send a test email via the "Actions" menu so you can test the link from your email client. 12twenty won’t open external URLs inside the app preview.
My email is being clipped when it reaches a user's inbox, help!
When Gmail or other email clients detect the total HTML size of the email is over 102KB, it simply stops loading the code after that limit, clipping the email. If your email contains may links (e.g., 50+), the excessive size is usually attributed to these links because each one is wrapped in a tracking URL so user "clicks" can be reported on. We recommend reducing the number of links so that clipping does not occur. Use an HTML Size Analyzer to estimate the size of your email.
Email "Open Rates" are significantly lower than we usually see, what could be the issue?
Because the email is getting clipped, the "Open Link" tracking pixel (located at the bottom of the email) is not loading when the user opens the email because the email is getting clipped. Therefore, the email size is the ultimate item that needs to be addressed- reduce the size of the email to eliminate clipping, and the email tracking issue will be resolved.