Lesson 2: Record Types

The various record types across 12twenty capture different types of information, dictate access to data, and determines the type of reports that can be built. By segmenting your data into record types, your site's data can be connected to other modules like ODA information being made available through ERM and Research Tools or how you can access Employer or Contact records directly through an Event. 

Information covered in this lesson:

If you would like to skip ahead, click here to go to Lesson 3 or here to jump to the bottom of the page to view all the available lessons.

Please note: Since the 12twenty for Universities platform is highly customizable, your site may not include all the Record Types in this overview.


Record Types

There are various Record Types used throughout the 12twenty platform. This list contains the most common records but there are other record types as well.

Student Records

A Student Record (including Alumni) represents a Student or Alumni and their associated data. The presence of a Student or Alumni Record allows for searching, reporting, and more. A Student Record is fully connected to other data points like Job Surveys, Appointments, and Job Applications. Some values from a Student Record are used in Standard Reporting.

Students that return to your program will need a new profile that is linked to their original profile through 12twenty's Multiple Enrollment functionality.




Outcome Records (ODA)

An Outcome Record represents the submission of a Job Survey and is linked to a Student Record. Job Surveys require the presence of a Student Record in order to be attached. Without a Student Record, an outcome cannot be submitted or uploaded. ODA Records and their associated data are used to populate JobIQ, the Employer Directory, and more. Outcome Records are used in Standard Reporting.



Employer Records (ERM)

Representing each company, an Employer Record catalogs data connected to the relationships you have with an organization. Employer Records pull data from Events, Job Postings, and more.




Contact Records (ERM)

A Contact Record represents a recruiter or employee of a company and requires the presence of an associated Employer Record. Without an Employer to associate with a Contact, the Contact cannot be created. Contact Records connect data like Job Postings and Events hosted by a particular recruiter.



Job Posting & OCI Records (CSM)

A Job or OCI/OCR (On-Campus Interview) Record represents a Job Posting that Students or Alumni can apply to. Job Posting and OCI Records require the presence of an Employer Record. By connecting through Employers and the Contact who "owns" the posting, users can be linked directly to the Employer Profile to learn more about the company. The recruiter who posted the job has the ability to edit the post and download their application packets.




Event Records (CSM)

Event Records represent any event hosted by your Career Center, University, or an Employer. Events hosted by an Employer require the presence of an Employer Record. Recruiters can request to host and be made the "owner" of an Event. When a Recruiter is an owner, they have control over their event and can view registrants. Events include the ability to create a schedule as well as virtual meeting links like Zoom.



Experiential Learning Records (EL)

Experiential Learning (EL) Records represent a Student's participation in a Co-Op, Internship for Credit, Clinic, Pro Bono, or similar Experience. EL Records include customizable approval flows for the Career Center, Faculty, and Supervisors. An EL record is not the same as an Outcome Record and is not included in Standard Reporting.





Appointment Records (CSM)

Appointment Records represent the presence of an Appointment between a Student/Alumni user and an Advisor. Appointment Blocks are required for Students or Alumni creating an Appointment. Appointments can capture information from the Student/Alumni as well as attendance and notes.


Record Relationships with Reporting

Student Records

Some records are used in Standard Reporting like MBA CSEA, ABA, and NALP. These questions include but are not limited to:

     - Years of Work Experience
     - Work Authorization
     - Parent JD Level
     - and more

If you are looking for a particular attribute on an Outcome Record that you believe is required for Standard Reporting, please check the Student Record's "Profile" tab as the attribute may be available there.

Outcome Records

Some values for Standard Reporting are "Calculated Fields," meaning the value in Standard Reports is calculated based on the response in a Job Survey. Examples of this include:

    • If a job offer was received "Before Graduation," "After Graduation and Before 3 Months," and "After Graduation and After 3 Months."
      • Calculated based on the Offer Received date, the Graduation Year and Term for the student, and the Specific Graduation date listed in the "Graduation Dates" section of Site Settings.
    • If Employment is "Short-Term" or "Long-Term."
      • Calculated based on the Start Date and End Date listed in the outcome.


Other Lessons

Disclaimer: (1)This information is subject to change at any time. Please contact 12twenty Support via Support@12twenty.com or by creating a ticket to request updated information. (2)12twenty is in the process of being certified for Part-Time MBA CSEA Standards. (3)Your 12twenty site may not include all modules or options described above.

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